Where It Started
Wildlife in Africa was founded by wildlife enthusiast Shane Kinnear, driven by a desire to share the continent’s beauty through travel, photography, and storytelling. From the outset, the vision was clear. Create a space that invites people to slow down, observe, and truly engage with what often goes unnoticed.
What began as a need for a digital platform quickly became a broader conversation about how the brand should be experienced. The challenge was not only to house a growing archive of stories and imagery, but to do so in a way that felt intentional and immersive.
How We Helped
We began by designing and developing a content-driven digital platform where photos and stories complement each other. The platform was built with longevity in mind to support ongoing exploration and growth.
As the relationship evolved, our role expanded beyond the website. We now work closely with Wildlife in Africa to structure, shape, and create content across platforms, ensuring consistency in tone and pace. Alongside this, we manage their social media presence, guiding how the brand engages with its audience and how stories are experienced in shorter, more immediate formats.
Beyond digital, we have helped carry the brand into physical touchpoints, from printed materials to brand assets that align with the same visual and narrative language. Each element is considered part of a wider system, working together to create a cohesive and recognisable experience.
Wildlife in Africa is now experienced as a single, connected brand. One where stories and visuals feel deliberate and consistent, allowing the focus to remain on the wildlife, the journeys, and the moments that matter most.
Designing brands people actually experience.
We create connected brand experiences across digital, physical, and cultural touchpoints, helping businesses show up with clarity and intention.
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